
Across the park and down the road is a little family restaurant that just opened. It has me thinking about beginnings. As I run past the diner, I can see the owner of the Green Belly setting out chairs and lovingly preparing his restaurant for the lunch crowd.
I can’t help but think that the name of his joint might keep some from visiting. Green Belly? The last time I had a green belly was from a wine tasting event that lasted one taste too many.
Every start-up is driven by a dream. Every entrepreneur jumps into the experience with high hopes. It takes a person of great faith to press forward into the great entrepreneurial unknown. It’s a place where statistics tell a story.
A recent survey conducted by the Small Business Administration claims that one-third of business start-ups fail within the first three years. That’s a much improved figure from the old grad school scare tactic of 90% fail after three years.
Still – that means one-third experience a brutal ending to a big dream. I believe we could improve that number even more if we would take a little time and think.


